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Introducing SecureEquity: A Smarter Way to Access Your Home's Value

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Sell Your Reverse Mortgage Leads to the
#1 HECM Lender in the Nation

We buy exclusive, TCPA-compliant reverse mortgage leads from approved media partners and performance marketers. If you generate high-intent leads at volume and want a conversion-focused, compliance-first buyer — apply to become an approved lead vendor.

Apply to Become a Lead Vendor

We are Mutual of Omaha Reverse Mortgage — a national lender specializing exclusively in FHA-insured Home Equity Conversion Mortgages (HECMs). We have the infrastructure, compliance standards, and conversion expertise to responsibly work leads at scale. We are looking for media partners and performance marketers who generate qualified reverse mortgage leads and want a reliable, high-converting buyer.

Why Partner With Mutual of Omaha Reverse Mortgage

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Send leads to a brand seniors already trust — stronger conversion rates mean better ROI on your traffic.

Dedicated inbound call center, rapid lead response, and a proven funnel built to maximize your lead value.

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Know exactly what happened to every lead you send us — transparent disposition reports within 24 hours of delivery.

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A dedicated partner success team to support your onboarding, creative approvals, account setup, and ongoing optimization.

Compensation & Pricing Framework

What We Pay — Our Pricing Framework for Lead Vendors

What you earn: Cost Per Qualified Lead (CPQL) — our preferred payout model for approved vendors.

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Alternative Options

Flexible payout structures: CPL and hybrid models available for established partners with proven volume.

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Pricing Basis

Exclusive lead pricing based on quality, intent, and volume

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Earnings Potential

Top vendors generating $80K+ per month in payouts. Volume-based pricing tiers available.

Accepted Traffic Sources & Delivery Methods

  • Form-based digital leads & inbound calls
  • Native, Email, Display, Facebook, Owned & Operated
  • Real-time API, webhook, or secure file delivery

Lead Qualification Standards — What We Accept

Every lead you send us must meet the following criteria to qualify for payout:

  • Homeowners age 62+
  • Owner-occupied primary residence
  • TCPA-compliant consent
  • Exclusive leads only
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Volume Requirements & Onboarding

  • To join our vendor program, partners must commit to a minimum of 50 qualified leads per month.
  • Volume tiers and pricing scale with performance.
  • Acceptance criteria, targeting parameters, and delivery specs are finalized with your account manager before launch.
Apply to Become a Partner

Join a Legacy of Trust

Sell leads to a brand borrowers already trust. Mutual of Omaha Reverse Mortgage is backed by 100+ years of financial strength and a Fortune 300 parent company. Our team makes onboarding fast, compliance straightforward, and payouts reliable — so you can focus on scaling your lead generation. Apply below to get started.

Complete the form below to apply for our lead vendor program. Our partner team will review your application and follow up within 2 business days.